Blog
Insights on product feed optimization, CSS partnerships, and scaling e-commerce across every channel.
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Meta’s Catalog Ad Templates: Go Beyond Standard Catalog Creatives
Product catalogs are constantly growing, and creating individual creatives for every product is not a scalable way to run advertising…
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What Is a Google CSS Partner? The Complete 2026 Guide
Are You Overpaying for Every Google Shopping Click? If you’re running Google Shopping ads in the EEA or UK, there’s…
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Case Study: Pharmacy128
Introduction Pharmacy128, one of Greece’s leading online pharmacies, manages thousands of products across multiple advertising and shopping channels. As the…
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Case Study: Kosmima24
Introduction Kosmima24, a leading online jewelry retailer in Greece, wanted to improve the visibility of its best-selling products in Google…
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Introduction to Performance Max Updates 2026
For the first time, Performance Max lets you add 10,000 negative keywords and see the search terms triggering them. That…
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Google Is Opening 15 New Shopping Markets in 2026. Most Advertisers Are Not Ready
If you have been running Shopping campaigns in Europe for a while, you know that the best growth opportunities are…
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Omnichannel Product Feed Management: How to Eliminate Inconsistencies at Scale
Why Feed Consistency Is a Revenue Problem, Not Just a Technical One Your customer doesn’t think in channels. He Googled…