Introduction
Pharmacy128, one of Greece’s leading online pharmacies, manages thousands of products across multiple advertising and shopping channels. As the business continued to grow, keeping product feeds accurate, optimized, and synchronized became increasingly time-consuming.
The marketing team wanted to improve Google Shopping performance, increase the visibility of its most profitable products, and simplify feed management across multiple channels, all while reducing manual work and eliminating the need for constant developer involvement.
To achieve these goals, Pharmacy128 implemented the Magelon Feed Optimization Tool together with Magelon CSS.
Challenge
As Pharmacy128 expanded its online presence, managing product data across multiple advertising and marketplace channels became increasingly complex.
The team faced several challenges:
- High Google Shopping CPCs, limiting the visibility of their most profitable products.
- Incomplete and unoptimized product feeds, including missing attributes such as brand names and products with low profit margins that negatively affected advertising performance.
- Managing multiple feed destinations, including Google Shopping, Meta, Skroutz, BestPrice, Shopflix, and TikTok, each with different feed requirements.
- Dependence on developers whenever feed updates or corrections were required, slowing campaign execution and increasing operational overhead.
As a result, valuable marketing time was being spent maintaining product feeds instead of optimizing campaigns and driving growth.
Solution
Pharmacy128 implemented Magelon Feed Optimization Tool together with Magelon CSS to centralize product feed management, automate repetitive tasks, and improve Google Shopping performance.
The implementation included:
- Migration to Magelon CSS, allowing Pharmacy128 to benefit from Google’s CSS program and achieve up to 20% lower CPCs.
- Automatic segmentation of top-selling and high-margin products, ensuring the products with the highest business value received greater visibility in Google Shopping campaigns.
- Rule-based feed optimization, automatically enriching product titles with brand names and improving overall product data quality for better search relevance.
- Automatic exclusion of low-profit products, ensuring advertising budgets focused on products with the highest return.
- Automated feed exports to Google Shopping, Meta, Skroutz, BestPrice, Shopflix, and TikTok from a single platform.
- Stock-based segmentation, allowing products with high availability to be automatically promoted on marketplaces such as Skroutz and Shopflix.
Perhaps the biggest operational improvement was that the marketing team could now manage product feeds independently, eliminating the need for developer involvement and significantly reducing the time required to launch updates and campaigns.
Results
After implementing Magelon Feed Optimization Tool and Magelon CSS, Pharmacy128 achieved measurable improvements in both advertising performance and operational efficiency.
Performance Improvements
- +19% increase in Google Shopping CTR
- +38% improvement in ROAS
- 8% reduction in CPC after migrating to Magelon CSS
Operational Improvements
- Approximately 40% less time spent managing product feeds
- Automated feed distribution across six advertising and marketplace channels
- Improved visibility for high-performing and high-profit products through intelligent segmentation
- Marketing team no longer depended on developers for feed updates and optimizations
Instead of spending valuable time maintaining product feeds, the team can now focus on campaign strategy, product performance, and business growth while Magelon automatically keeps product data optimized across every connected channel.
“With Magelon, we’ve significantly improved ad visibility and efficiency. Feed management is now faster, more accurate, and far less dependent on technical support.”
— Marketing Team, Pharmacy128
Conclusion
By combining feed optimization, intelligent product segmentation, and Magelon CSS, Pharmacy128 transformed both its advertising performance and its day-to-day workflow.
The company now benefits from:
- Higher Google Shopping performance with increased CTR and ROAS
- Lower advertising costs through Magelon CSS
- Automated feed optimization using powerful rules and segmentation
- Centralized feed management across Google Shopping, Meta, Skroutz, BestPrice, Shopflix, and TikTok
- A marketing team that operates independently without relying on developers for feed changes