Product Feed Optimization Tool – Google Shopping & More | Magelon

Feed Optimization to Maximize Your Sales

Map, clean and segment your product data in one place, then send the right products to every channel you advertise on.

  • Unlimited rules, segments and users
  • Source feeds refreshed every 4 hours
  • Magelon CSS included in every plan
>Start Trial See how it works
  1. 1

    Connect

    Add your store’s product feed. Magelon keeps a copy in sync and your source data stays untouched.

  2. 2

    Map

    Match your store’s field names to the attributes each channel expects, with required fields flagged.

  3. 3

    Optimize

    Group products into segments and rewrite titles, labels and other fields with rules.

  4. 4

    Publish

    Each channel gets its own feed with the products and fields it needs.

Inside the app

This is what you work with every day. Try it.

Find the products that matter

Filter your catalog by any field, price or discount, and by Google Analytics, Merchant Center and Google Ads metrics for the last 7, 14 or 30 days. Save the filter as a segment.

Try itChange a condition and watch which products stay in.

Demo Store

Demo Store › Products

Products

Actions
Status active Google Analytics + Add Filter

Filter by Google Analytics data

ID Title Price Quantity Views

Sample data. Screens simplified from Magelon Feeds.

Features

Everything between your store and your ads

Catalog

Feed mapping

Import your store's product feed and map its columns to Google Merchant Center fields. Missing required fields are flagged before anything goes live.

Catalog

Products & performance

See every product with its price, discount and availability next to its Merchant Center clicks and impressions for the last 7, 14 and 30 days.

Optimize

Segments

Combine filters on fields, prices and discounts with Google Analytics, Merchant Center and Google Ads metrics. Sort and limit, for example, to your top 50 sellers.

Optimize

Rules

Clean titles and other fields: combine fields, change case, strip brand, GTIN or MPN, add text before or after, and search and replace, with a live preview.

Optimize

Custom labels

Fill custom_label_0 to 4 from segments in priority order or from price tiers, so you can bid differently on best sellers, sale items and price ranges.

Optimize

Tags & exclusions

Tag products by hand, and keep products, brands or product types out of your feeds. Products disapproved in Merchant Center are listed too.

Creative

Image Templates

Attach branded product images with prices, discounts and brand logos to your channels with the Image Templates add-on.

> Learn more
Publish

Channels

Create an XML or CSV feed per network, limited to a source feed or a segment, plus supplemental feeds for Merchant Center and Meta.

Publish

History

Every change to a rule, segment or channel is logged with who made it and what changed, so nothing happens silently.

Channels

Publish wherever you sell

Each channel gets a feed in the format it expects. Missing a network or marketplace? Tell us, we add new channels regularly.

  • Google Merchant Center
  • Meta
  • TikTok
  • Pinterest
  • Skroutz
  • BestPrice
  • Shopflix
  • Kelkoo
  • Criteo
  • CJ Affiliate
  • + Supplemental feeds

Pricing

Simplify feed management and drive better performance with Magelon!

starting from

€49/month

>View Pricing

FAQ

What’s the relationship between Magelon Feeds & Magelon CSS?
Every Magelon Feeds subscription includes full access to Magelon CSS for each sub-account at no extra cost. However, the two products work independently. You can use Magelon Feeds with any CSS provider, including Google’s own or your own Whitelabel CSS.
How often are product feeds updated?
Source feeds are refreshed every 4 hours. Changes from rules or segments apply immediately. Sync timing to external platforms depends on each platform’s own refresh schedule.
What if I need a channel or marketplace that isn’t listed?
Send us an email. We regularly add new ad networks and marketplaces, and can usually have a new channel available in a short time.
Do you offer a discount for agencies or multi-store merchants?
Yes. Our plans include multiple sub-accounts, and higher-tier plans offer better per-account pricing. If you manage more accounts than our standard plans cover, contact us for a custom quote.
Are there any extra fees beyond the subscription price?
No hidden fees. Your plan price is based only on the number of products and sub-accounts, with no extra costs for clicks, sales or traffic volume. Optional add-ons, such as Product Image Templates, are priced separately.
Do you offer support?
We provide technical support for Magelon Feeds and CSS integration. We don’t offer campaign management or Google Ads consulting, but we’ll help you get our tools integrated into your workflow.
For further assistance, feel free to contact our team

Send Your Question

Free tools for feed work

FeedsProduct Title OptimizerScore a product title against feed best practices and fix it with one-click rules.> Open toolFeedsCustom Label SimulatorSegment a sample catalog into best sellers, non-converting products and margin groups, and watch your spend split live.> Open toolFeedsGoogle Product Category FinderSearch all 5,500+ Google product categories and copy the ID for your feed.> Open tool

Are you an Agency?

Custom plans, team access, and account grouping

>Learn more

Turning Your Product Feeds into a Competitive Advantage

>25m
Products Enhanced
>650
Active CSS Merchants
>950k
Clicks Optimized Monthly
>45m
Revenue Generated (2025)